Theme living becomes the new in-thing in India’s metropolitan cities

Leon's World at Rustomjee Athena, Urbania

Leon’s World at Rustomjee Athena, Urbania

Imagine living with Disney characters or having a personal amusement park instead of the regular playground right within your apartment complex. Builders and developers are fast realizing that the moolah is in catering unusually well to specific needs instead of simply meeting up baseline requirements and they are identifying niches, mini target segments to go after. These could be children, sports enthusiasts or senior citizens.

Theme-based projects have kicked off in India and hold a good growth potential. The reason that these types of projects stand out amongst others is because they are marketed differently, target a specified clientele and are customized according to the need of the buyer. Experts believe that even though theme-based residential projects are new to India yet it will grow significantly in the future as there is a novelty factor attached to these projects.

Rustomjee Group in Mumbai also has created dedicated children’s living in some of their projects. They have a knowledge and activity Centre known as ‘The Leons World’ and Yazoo Park in the Evershine Global City project in Virar. Yazoo Park is a 12-acre exclusive amusement park for kids inside the township. Percy S. Chowdhry, Director of Rustomjee Group says that such concepts are likely to gain momentum going forward as people want to experience focused living.

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