The ‘It’s thoughtful. It’s Rustomjee’ campaign is an understanding of what the regular Mumbaikar needs in his home today. In Mumbai, space is a huge issue. Due to the lack of infrastructure, most citizens are forced to live in chaotic and unhygienic conditions. Mostly builders, look for as little space as they get and put up high rises without the adequate residential infrastructure that every building should ideally be equipped with.
rustomjeespaces 
Excellent advertisement. Cliche-breaking. Unlike those real estate ads featuring happy couples.
Hi Girish, we have made a huge “boo boo” in not acknowledging your compliment in time! And for this we have all given ourselves a little slap on our wrists!
Thank you so much for what you have shared. Since then we have gone into a new format of illustrations for our communication, would love to hear what you have to say. you can see some of those new creatives on our FB page & Pinterest page.
Facebook: http://www.facebook.com/rustomjeespaces?fref=ts
Pinterest: http://pinterest.com/rustomjee/